Phoenix Leisure Group is the leader in outdoor and adventure travel brands, with over 40 years of experience distributing the world's best outdoor brands to the Australian and New Zealand markets. Phoenix Leisure Group owns the outdoor brand BlackWolf and distributes global brands, including KEEN, Rossignol, OluKai, Eagle Creek, Velous, Chrome Industries and Sidas.
The extensive range of outdoor product categories combined with the strong and diversified retailer network and state-of-the-art distribution centre solidify the position as a market-leading supplier of outdoor brands.
Our Mission
- To bring our passion for the outdoors to Australia through our brands.
- Build a mutual beneficial growing partnership with our retailers and customers.
- Enhance the outdoor market in Australia through our customer centric brand offering.
- Apply sustainable practices to our business procedures.
- Apply a consumer centric approach with our portfolio of brands.
- Maintain marketing and brand management best practices.
- Take a leadership role in the growth of the outdoor community.