About Us

About Us Phoenix Leisure Group

Phoenix Leisure Group is the Australian leader in outdoor, travel, lifestyle and adventure brands. With over 30 years experience in distributing the world's best outdoor brands to the Australian market.

Our Business

The essence of our business is delivering quality outdoor brands to our retailers and customers, across a multitude of categories to provide a full outdoor offering. Our extensive range of outdoor product categories combined with our strong and diversified retailer network and our state of the art distribution centre solidify our position as a market leading supplier of outdoor brands to the Australian retail market.

Our Locations
We have offices in Melbourne and Sydney and satellite offices in Queensland, South Australia, Western Australia and Tasmania. Our state of the art distribution centre is located in South West Sydney processing over 500,000 pieces annually. It represents both any owned brands BlackWolf and Vigilante along with International brands such as Rossignol Ski and KEEN footwear. We leverage the benefits of our distribution centre across all our brands to increase efficiencies and improve our speed to market.


Our Direction

Since we started we have always been focused on quality, innovation and a passion for everything outdoors. Our background is in the outdoors and our company is made up of individuals who live and breathe the outdoor lifestyle. We don’t just distribute our brands. We live them.

Our Mission

  • To bring our passion for the outdoors to Australia through our brands.
  • Build a mutual beneficial growing partnership with our retailers and customers.
  • Enhance the outdoor market in Australia through our customer centric brand offering.
  • Apply sustainable practices to our business procedures.
  • Apply a consumer centric approach with our portfolio of brands.
  • Maintain marketing and brand management best practices.
  • Take a leadership role in the growth of the outdoor community.