Digital Marketing Coordinator

  • Do you love skiing, camping, hiking or just generally being outdoors? This is your chance to work with leading global outdoor adventure brands!
  • Work closer to home and avoid the CBD with free onsite parking!

The Digital Marketing Coordinator is a challenging role, offering great exposure to eCommerce and marketing activity across a wide range of outdoor brands. With varied responsibilities ranging from website management, content production and PR, this is a truly unique opportunity for a self-starter looking to develop their skill set.

You will be responsible for driving revenue using innovative strategies and improving website performance for multiple brands to deliver a positive user experience. You will work closely with the Head of Marketing, assisting in the execution of key marketing initiatives, including PR and content production.

Key Responsibilities:

Website Management (Shopify)

  • Product merchandising across all websites to showcase new product collections and drive revenue
  • Implement new website designs when required to provide a positive and inspiring customer experience
  • Proactively propose innovative ways to engage our audience, increase revenue and improve the overall online experience
  • Manage our loyalty programs and proactively propose new ways to add value to our members and drive revenue
  • Develop content for each brands website to drive stronger SEO results
  • Support the broader Customer Service team by managing live chat (ZenDesk) for the eCommerce platforms to provide a prompt and positive experience for customers

Marketing & PR

  • Create engaging and shareable content for our key brands and distribute it across multiple platforms to achieve increased brand awareness
  • Organise and distribute PR gifts when required and report any media placements
  • Seek opportunities for social partnerships and collaborations with like-minded persons or brands
  • Assist with event preparation and marketing activity, as required
  • Ensure all digital platforms maintain their TOV and brand guidelines

Content Development and Distribution

  • Support content production which includes assisting on set at photoshoots, sourcing locations, photographers and stylists.
  • Social media management: this includes posting organic content on platforms and responding to marketing-related enquiries.
  • Digital advertising: implementing and optimising digital advertising across social media and Google Adwords
  • Implement planned email marketing activity with the goal of improving the customer experience while maximising revenue from every subscriber
  • Manage end-to-end email campaigns including planning, segmenting, set-up, testing, reporting and optimisation
  • Coordinate content distribution for our Retail and Wholesale customers through our Digital Asset Management platform
  • Support our Retail network with content distribution to stores and centre marketing teams
  • Work in Canva and the Adobe Cloud Suite to manage the distribution of creative across all platforms

Requirements:

  • Tertiary qualification or equivalent experience
  • A self-starter attitude that is solutions-focussed and innovative
  • Excellent communication skills (both verbal and written)
  • Ability to work in a fast paced environment and multi-task efficiently
  • Ability to troubleshoot and communicate efficiently
  • Strong organisation skills

Technical skills:

  • Minimum 2 years experience working in a marketing role, either full-time or internship
  • Minimum 1+ years of eCommerce experience
  • A strong interest in digital marketing
  • Experience with social media management
  • Even if you don't tick all the boxes above, if you bring a strong work ethic and are enthusiastic to learn, we would strongly encourage you to apply. 

Some of the digital products you will use include: Shopify, Canva, Adobe Creative Cloud, DotDigital, Navision, ZenDesk, Facebook/Instagram, Google Adwords, SEMRush.

Benefits

  • Incredible company product discounts across all brands
  • Healthy breakfast provided
  • Easy and free on-site parking
  • South-West Sydney location
  • Work in a positive team environment
  • Access to a range of domestic and international brands and knowledge databases
  • Flexible working environment
  • Training and professional development opportunities
  • Exciting travel opportunities for photoshoots and brand activations

About the Company: Phoenix Leisure Group has over 30 years of experience distributing the world's best outdoor brands to the Australian market. The brands include Rossignol, BlackWolf, KEEN, Escape2, OluKai, Knog and more. A strong retailer network and digital presence, combined with a state-of-the-art distribution centre solidify Phoenix Leisure Group as a leading supplier of outdoor brands to the Australian market.

At Phoenix Leisure Group we encourage our employees to bring their true selves to work and support everyone to reach their full potential. We encourage an open and inclusive culture and celebrate the diversity of our employees who contribute to the success of our organisation. Therefore, we warmly welcome all people to apply to work with us.

Listed Hiring Manager: Bree Underwood

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